I love cupcakes. I’m normally not a cake person unless it’s something interesting- Corrie Hier’s Carrot Cake from the Deen Family Cookbook is an exception, but just plan old cake is not of terrible interest.
Cupcakes are a different story. It’s because they are small and tasty, but most of all, because they have a big dollop of icing on top. Usually real icing,none of that fake lard stuff .
LA is the home of cupcake only stores. Sprinkles proudly lays claim to bring the world’s first cupcake bakery and the lines prove it. My first experience was there a few years ago and I could not believe the lines of people out the door to buy a cupcake.
They were ( and are) handcrafted and use things like sweet cream butter, bittersweet Belgian chocolate but the flavors are just outrageous. And all the cupcakes from Sprinkles have a modern candy dot on top or rich chocolate sprinkles from France.
These are an American classic with a very delicious sophisticated update with no preservatives, n trans fats or anything artificial. Therefore you need to eat these the same day they are made and NEVER refrigerate their cupcakes. SusieCakes is equally as wonderful, but also make cookies and cakes. Their colors are my favorite- seafoam green and their cupcakes just as yummy.
On this trip, we’ve been to both SusieCakes in both their Brentwood and their Calabasas location and then Sprinkles at their Newport Beach location. These pictures show our pure happiness with eating a cupcake at both places. However, we did have a whoppi pie @ SusieCakes as well…
Here’s the reason why I love to travel. Inspiration. The Sprinkles people welcome each person who walks in the door and always ask how can they help the next “guest.” When was the last time a sales person in a store called you a guest. And….. they have a secret word of the day.
If you know the secret word and are one of the first 25 or 50 who walks in the shop that day, you receive a free cupcake. For example today’s word was “tropical” and the first 25 guests received a free Lemon Coconut Cupcake. The secret word is only posted on their various Social Media marketing outlets. I love this idea, I love the who concept behind it and will use this inspired idea very soon with Mermaid Cottages. So you’ll need to follow up on Twitter and Facebook to see what we do with this fun, fun, fun idea!